About us

We don’t just do media,
we master it

The Smithfield team gathered around a table of laptops during a planning session

Our story

Agile, independent media agencies are thriving, and Smithfield is leading the pack.

For over a decade, we have helped our clients to connect with their audience in a memorable and impactful way. Our work balances rigour with imagination, a sharp eye for detail with a challenger mindset.

2011 founded
100% independent
£20m+ billings

“Smithfield understood the problem we’re here to fix. Smart strategy, clear point of view, no fluff.

We launched our first-ever TV campaign together on Boxing Day, which feels like the starting gun on an exciting new chapter for Updraft.”

Ashley Benison

Chief Growth Officer, Updraft

Our commitments

Care and competence,
on your side

Senior leadership stays close to every business

Our experienced team lead the work, taking responsibility and staying involved. We work as your partner, not as a transaction.
We don’t react, we anticipate

We put ourselves at the centre of your ecosystem. You will always know what is happening, why it matters and what comes next.
Creative thinking grounded in commercial reality

We challenge assumptions so that we don’t arrive at obvious answers. Our negotiations deliver value and effectiveness, not just cost savings.
AI is a tool, not a replacement for people

We invest in tools, data and capabilities that genuinely improve decisions, nothing that creates noise.